![]() The new Impossible Chicken Nuggets Made From Plants: Instead of the popular dinosaur shapes, the new Impossible Chicken Nuggets Made From Plants: Wild Nuggies are shaped like endangered animals including the polar bear, black rhino, right whale, and Galapagos tortoise, among others. It does not store any personal data.With its new plant-based chicken nuggets, plant-based company Impossible Foods intends to create a dialogue about the link between animal agriculture and biodiversity loss. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. ![]() Necessary cookies are absolutely essential for the website to function properly. We can’t wait to see the reaction to our ‘Roaring’ new addition to the Quorn family!” meat chicken plant-based alternative mycoprotein Quorn Roarsomes not only make eating fun for the kids, but families can do their bit to help the planet by swapping meat for a delicious and sustainable meat-free dinosaur treat. ![]() Gill Riley, Marketing Director at Quorn, said, “I think all parents want to add something fun to their daily meals. 60% of parents believe diets will need to change in the future to protect the environment.Top reasons for families choosing a plant-based diet in recent years are to improve health, protect the environment and animal welfare.Over 1 million currently follow a completely meat-free diet.65% of UK families have tried either vegetarian or vegan meals in the last 12 months. ![]() The study of 2,000 UK families found that UK families now try to eat at least two vegetarian or vegan meals a week, with more than half (51%) saying they would consider going vegetarian altogether if they knew it would benefit the environment. The findings mirror another study as we reported this week which found that 51% of UK consumers are willing to swap meat for alternatives and that 64% have purchased vegan products within the past year. According to the study, more than half of British parents whose families do not eat a meat-free diet would consider making the switch if they knew it would benefit the environment. To coincide with the launch of the children’s nuggets, Quorn also unveiled the results of a new nationwide consumer study. Quorn study shows British families are open to plant-based meals The legacy brand recently announced the opening of a state-of-the-art Culinary Development Center in Dallas, Texas, with the ambition “to become the king of alternative chicken globally”. The dinosaur ad campaign will remain until Friday 17 September, to advertise the product which comes in three different dinosaur shapes – T-Rex, Brontosaurus and Stegosaurus – made with Quorn’s mycoprotein based chicken. UK plant-based meat brand Quorn has unveiled a giant T-Rex dinosaur at Westfield Shepherd’s Bush Shopping Centre in London to mark the launch of its new plant-based Roarsomes Dinosaur Nuggets.
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